Talk is Cheap

October 29, 2014

We recently passed a major milestone, having crossed 3 (three!) years since our soft launch in October of 2011. Contrary to years past, there was no social media frenzy. No Facebook post, no Twitter update, no Instagram graphic, nothing.  That has a lot to do with the fact that things on our end have been a little dormant in recent months. You can talk all this game on social media, but if you don't back it up, people will see right through you. It's just one of those lessons I've learned through seeing all these brands (including our own) posting about everything little thing like it's this huge momentous occasion. I'm not saying to devalue your brand. Just, talk is... Continue Reading →


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